Who We Are

f3 the local food consultants

logo-for-reports-2012-300x134 We are a cooperative of local food consultants. Members are all independent, and personally involved in real projects, ranging from managing farmers’ markets to running an organic vineyard to developing city food plans. We too have played a part in and witnessed an extraordinary evolution of the UK local food movement over the last two decades. We provide strategic planning and policy advice to develop sustainable local food systems, and practical advice to private food businesses and community enterprises. Since becoming established in 1999 as a community interest company, f3 has carried out over 350 local food projects.


Joy Carey

Joy Venue food feature pic 3 This film was Joy’s idea. She has been involved in the local food movement since 1990. For her it all began with learning to grow Asian and Caribbean vegetables in inner-city Birmingham; then re-training in horticulture, and working with a pioneer organic box scheme in Norfolk. She worked for 11 years at the Soil Association with the local food team and more recently researched and wrote the report, ‘Who Feeds Bristol – towards a resilient food plan’ published in 2011. Joy’s motivation for making this film came from her desire to document something of the visionary innovation of many hundreds of committed men and women around the UK, in order to ensure that their achievements will inspire many more people to get involved.


Amanda Danielamanda-daniel_s

Amanda worked for 14 years at the Soil Association with the local food team and was involved in the practical development and marketing and communications for organic box schemes, farmers’ markets, school meal reform and community supported agriculture.


Sprout Films

image001 Sprout Films is a small independent film production company that creates inspirational films for engineers of social, environmental and ethical change. Jelena Ilic and Laura Humphreys worked with Joy and Amanda to turn ideas into reality. (Sprout films are a pleasure to work with, highly recommended!).

Sprout films in actionSprout films in action
Sprout films in action